Intent-based GTM

    Reach prospects the moment they show intent.

    The operator watches the market for buying signals and acts on them, so you reach people while they are actually looking.

    Live intentLive
    Hiring spikeMarlowe2m
    Raised Series ATarn14m
    New role postedPewter1h
    Switched off a competitorSable2h
    Added StripeHalden3h

    What is intent-based outbound?

    Intent-based outbound means contacting a company because something it did in public suggests it needs you now, rather than because it sits on a list. The trigger might be a job posting for a role your product serves, a filing, a funding round or a launch. LaunchSurface collects those signals from applicant-tracking job boards, SEC EDGAR, news, communities and launch feeds, judges each against your ideal customer, and has Operator write to the prospects who fit, citing the event. Because the email has a real reason behind it, it can say something specific. How quickly you act depends on how often your signals refresh.

    7 job boards
    Read directly for hiring signals: Greenhouse, Lever, Ashby, Workable, SmartRecruiters, Recruitee and Workday, plus company careers pages.
    Source: Signal adapters in the product code
    10 minutes
    Signal refresh interval on Scale. Growth refreshes hourly and Starter daily.
    Source: Plan limits
    The problem

    Spraying cold lists wastes everyone's time.

    A static list ignores timing entirely. Most of the people on it are not in the market today, so the bulk of every send goes to someone with no reason to care, which trains them to ignore you and drags down your numbers.

    How LaunchSurface helps

    Built for how you actually sell.

    Targets on live intent

    It watches the market for the moves that precede a purchase and reaches the accounts showing them right now.

    Acts while it is recent

    Signals refresh daily, hourly or every few minutes depending on plan, and Operator acts on them at its next cycle.

    Evidence behind every signal

    Each outreach is grounded in the exact event that triggered it, so the message has a real reason to exist.

    Fewer, better sends

    Reaching fewer people at a better moment, with a real reason to write, is the whole design.

    The outcome

    Right person, right reason, right time.

    Outreach that shows up when a prospect is actually in the market, anchored to something real, so every message earns its place and more of them turn into replies.

    FAQ

    The details, answered.

    What counts as a buying signal?

    Public moves that tend to precede a purchase: new roles on applicant-tracking systems and careers pages, SEC filings, funding and company news, launches, and public posts where people describe a problem. Each one is judged against your ideal customer, so you act on the best-fitting accounts rather than every move in the market.

    How is this better than working a static list?

    A static list ignores timing entirely. Most of the people on it are not in the market today, so the bulk of every send goes to someone with no reason to care, which trains them to ignore you. Intent targeting reaches fewer people at a far better moment, so more of every send turns into a conversation.

    How quickly does it act on a signal?

    Signals refresh every 10 minutes on Scale, hourly on Growth and daily on Starter. Operator acts on new signals at its next cycle, every 3 hours by default.

    Won't I just be chasing false positives?

    Not every signal is a prospect, which is why each is scored and ranked rather than treated as equal, and outreach only fires on accounts that also fit your ICP. Every message is grounded in the exact event that triggered it, so even when the timing is imperfect the message still has a real reason to exist.

    Do I have to watch the signals and decide myself?

    No. Detection and outreach run as one loop: the operator catches the signal, checks fit, and reaches out on its own, then learns from who replies. You can review a live watch list if you want, but you do not have to babysit a feed to capture the timing.

    Catch prospects while they're looking.